We looked at a talk by an advertising guru called Rory Sutherland:
https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man
- Intangible value
- Value of goods can be changed
Something that seems valuable can be made to seem undesirable (he gives the example of making it compulsory for women to wear veils or pedophiles to drive environmentally damaging vehicles),
Something not very valuable can also be made to seem so by changing the perception - the chief example he uses being to make potatoes seem valuable by making it seem exclusive and royal.
- Interface determines human behaviour
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